Cutting-edge
neuroscience and technologies

Accurate

Currently developing a proprietary Virtual Classroom experience that incorporates life scenario testing, tracking sensors, and machine learning to provide highly accurate and objective assessment of one’s ability to sustain attention.

Personalized

After the 13 minute virtual Classroom experience, a personalized attention report is generated. The report covers and analyzes more than 6 dimensions of core attention attributes, thereby laying the foundation for more robust and personalized ADHD treatment plans to be developed.

Effective

Our product is based on the ground breaking research being done by our advisors at Stanford University and the University of Southern California.

About US

Based in the U.S. and China, Cognitive Leap is a technology company focused on improving brain health worldwide. We use cutting-edge technology solutions developed in the West with participation from top institutions globally.

Our Team

Jack Z. Chen, MBA
Jack Z. Chen, MBA
Founder and CEO
Mr. Chen is an entrepreneur and pioneer in US-China cross-border investment. He is one of the first investors and a former board member in the cognitive science firm, Magceutics/Neurocentria. As Founder and CEO of Transworld Capital Group, Mr. Chen completed some of the largest cross border M&A transactions between the US and China. Mr. Chen also helped build one of the most valuable cement companies in the world, Anhui Conch Cement, through acquisitions and operation enhancement. He has been a guest speaker at Harvard, MIT, UCLA, US Chamber of Commerce, US Embassy, and Tsinghua University. He has also served as an international investment advisor to the Beijing Municipal Government and as a board member of the Methodist Hospital Foundation.
Walter Greenleaf, Phd
Walter Greenleaf, Phd
Co-Founder (Science)
Walter Greenleaf is known internationally as an early pioneer in the medical application of virtual environment technology. For the last 25 years he has developed innovative clinical systems for use in both physical and cognitive medicine, specifically focusing on the use of virtual reality technology. Walter has served as CEO and founder of InWorld Solutions, a company specializing in the therapeutic use of virtual worlds for behavioral health care, as well as Virtually Better, a company that develops virtual environments for the treatment of phobias, anxiety disorders, and PTSD
Shan Zhong, MBA
Shan Zhong, MBA
Co-Founder (Product)
Shan graduated with a MBA degree from Stanford Graduate School of Business and science degree from Shanghai Jiao Tong University – where he received both a National Scholarship from the China Ministry of Education, and the Distinguished Graduate Award by the Shanghai government. Shan previously served as a Product Manager for Johnson & Johnson’s largest medical device portfolio. He also advised a leading VC firm to invest in the largest mental health mobile app in China, and has led several strategic consulting projects for Stanford Hospital. Shan is passionate about applying technologies to improve people’s wellbeing.
Crystal Goh, PHD
Crystal Goh, PHD
Chief Scientific Officer
Crystal is a neuroscientist at London UCL’s Applied Neuroscience Lab. She is also a neuroscience columnist for Mindful.org. Previously, she was a Research Fellow at UC Berkeley’s Sleep and Neuroimaging Lab, and co-founder of Araya Brain Imaging, an AI platform that helps individuals track neuroplasticity in their brains.
Vanessa Liu, ACCA, PHD, MBA
Vanessa Liu, ACCA, PHD, MBA
General Manager in Beijing
Vanessa is currently a Ph.D. candidate of Children Development and Education Psychology from the Institute of Psychology, Chinese Academy of Sciences. She received her MBA degree from Marseille Business School in France, and holds certifications from ACCA, USCPA, and as a China National secondary psychological counselor, and UCLA certified memory trainer. With keen business insight and sensitivity, she has extensive experience in company operations, team management, brand building, financial and HR management. In her last job, she was CEO of an oil and gas technology and service company in Los Angeles, helped setting up two totally new branches in U.S. (LA & HOUSTON) and made the company profitable from second year and managed a team of more than ten team members. At the same time, she is also an investor and has invested in several start-up companies.
Charles Shao
Charles Shao
Director of Engineering
Bachelor in Applied Physics and Master in Electrical Engineering. Charles worked for Tanner Research 7 years in Electrical Design Automation as Sr. System Engineer; Leica Geosystem 5 years in GPS/GIS as Project Manage/Sr. Software Engineer; Garmin International 7 years in GPS, Media Player as Sr. Software Engineer. He was also an honorary professor at North-West University in China. He is currently the president of Jiao Tong University Alumni of Southern California.
CINDY FENG
CINDY FENG
Senior Project Manager
Ms. Cindy Li Feng holds a master’s degree in Nutrition and Food Science from University of Maryland, and a bachelor’s degree in Food Science and Engineering from Shanghai Jiao Tong University, where she received academic and artistic scholarships. Li has more than eight years of research experience and training in the fields of medical research, diet intervention, food innovation, and government regulations.
Fairy Dong, CPA, MBA
Fairy Dong, CPA, MBA
Controller
Fairy is a certified public accountant (CPA) with a MBA degree from USC Marshall School of Business. Prior to business school, Fairy worked at Deloitte as an audit expert focusing on financial reporting, SOX compliance, and an IPO project. With solid knowledge of IFRS, US GAAP, and PRC GAAP, Fairy has rich working experience with European, US, and Asian companies. Pursuing her passion of helping people, she is also a certified yoga teacher who teaches in her spare time.
Kai Frank
Kai Frank
Business Associate
Kai, a recent graduate from the University of Southern California, is passionately interested in imagining and innovating creative ways for people in distress, whether suffering from a diagnosed mental illness or not, re-discover their innate sense of basic goodness. Raised in Manhattan Beach, California, Kai enjoys surfing, trail running, and tonkotsu ramen eating.
Andy Lam, MD
Andy Lam, MD
Board Director
Andy Lam, M.D. is a physician, engineer, and entrepreneur. He is Co-founder and Partner at Uprising, a VC firm in Silicon Valley. He was on the founding team at PL Capital, a $300m fund, worked for the highest-performing hedge fund in the world, and has founded four technology companies. He received his MD from Baylor College of Medicine, trained as an anesthesiologist, and has a BS in Engineering from Stanford where he was a President’s Scholar.
Jeremy Bailenson, PHD
Jeremy Bailenson, PHD
Advisor for VR
Jeremy Bailenson is founding director of Stanford University’s Virtual Human Interaction Lab, Professor in the Department of Communication at Stanford, a Senior Fellow at the Woods Institute for the Environment, Faculty Director of Stanford’s Digital Learning Forum, and a Faculty Leader at Stanford’s Center for Longevity.
Skip Rizzo, phd
Skip Rizzo, phd
Advisor for VR
Dr. Albert (Skip) Rizzo is a pioneer in applying virtual reality to clinical assessment, treatment, and resilience. His work using virtual reality-based exposure therapy to treat PTSD received the American Psychological Association’s 2010 Award for Outstanding Contributions to the Treatment of Trauma. He is the associate director for medical virtual reality at the USC Institute for Creative Technologies. He also holds research professor appointments with the USC Department of Psychiatry and Behavioral Sciences and at the USC Davis School of Gerontology. Rizzo conducts research on the design, development, and evaluation of virtual reality (VR) systems targeting the areas of clinical assessment, treatment rehabilitation and resilience. This work spans the domains of psychological, cognitive, and motor functioning in both healthy and clinical populations. Rizzo is working with a team that is creating artificially intelligent virtual patients that clinicians can use to practice skills required for challenging clinical interviews and diagnostic assessments. His cognitive work has addressed the use of VR applications to test and train attention, memory, visuospatial abilities, and executive function. In the motor domain, he has developed VR game systems to address physical rehabilitation post stroke and traumatic brain injury and for prosthetic use training. He is currently designing VR scenarios to address social and vocational interaction in persons with autistic spectrum disorder. Rizzo is currently examining the use of VR applications for training emotional coping skills with the aim of preparing service members for the stresses of combat. He is senior editor of the MIT Press journal, Presence: Teleoperators and Virtual Environments. He also sits on a number of editorial boards for journals in the areas of cognition and computer technology (Cognitive Technology; Journal of Computer Animation and Virtual Worlds; Media Psychology).
CYNTHIA TELLES, PHD
CYNTHIA TELLES, PHD
Advisor for Psychology
Dr. Telles is a renowned American psychologist and long-time UCLA School of Medicine Department faculty member. She has sat on the boards of both Kaiser Permanente and General Motors, has held numerous prestigious appointments by the Obama White House, the Carter Center, and the US DHHS.
CHIP CONLEY
CHIP CONLEY
Advisor for Business
Conley serves as the Head of Global Hospitality and Strategy for Airbnb. Before that, he founded Joie de Vivre Hospitality at age 26 and held the position of CEO for nearly 24 years. He spoke at the TED conference in 2010. His latest book Emotional Equations: Simple Truths for Creating Happiness + Success in Business + Life is a New York Times Bestseller.
Richard Walden, JD
Richard Walden, JD
Advisor for Government Affairs
Richard M. Walden is President, CEO and Founder of The Nobel Peace Price winner Operation USA, a Los Angeles-based nonprofit international relief and development organization helping communities alleviate the effects of disasters, disease and endemic poverty. Walden is also an active California-licensed attorney specializing in international law, civil rights and health care issues. He earned his J.D. from the University of Pennsylvania Law School.

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