Manager, Product Marketing

Manager, Product Marketing

Posted 2 months ago

Position Title:

Manager, Product Marketing

 

Responsibilities:

Define product positioning of a suite of new assessment and intervention software for ADHD. Review and evaluate competitive analysis of competitors such as Pearson’s Quotient ADHD assessment system.

Establish pricing strategy for the brand new virtual reality based ADHD assessment software; conduct focus group research to collect market feedback.

Analyze market size of ADHD assessment and treatment markets; recommend go to market strategy.

Conduct extensive user interviews with psychology counselors, pediatricians, teachers, parents, and children with mental health issues to understand their needs; translate the customers’ voices into product marketing messages.

Work with technical experts from USC and Stanford University to understand unique values of certain technologies and turn them into concise and creative marketing messages to end users.

Coordinate the development, approval, training, and communication of new products; monitor their impacts on customers and various internal organizations.

Organize pilot testing; coordinate between development team, healthcare providers and parents.

Provide expertise to assist Marketing team in creating effective programs and producing the necessary collateral, sales tools, presentations, evaluation materials, white papers, ROI, success stories, qualifications documents, etc.

 

Minimum Requirement:

Master’s degree in Business Administration or Marketing

2 years working as Manager, Product Marketing

 

Position Location:

Cognitive Leap Solutions Inc.

177 E. Colorado Blvd., Suite #200, Pasadena, CA 91105

 

How to Apply:

Send resume and cover letter to info@cognitiveleap.com

 

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